There are many other variants of “Extended Ego”. Sometimes back an Indian minister described travelling in “Economy Class” of a plane as travelling in “Cattle class”. He described “Economy Class” as “Cattle class”. For him travelling in “Business class” was a thing of pride & his such pride was an “Extended Ego” of his personality. For the readers interest that minister was highly criticized in Indian press, media, political circle & society for his such “Cattle class” comment on Twitter. So any thing, any thought or any action of yours by which you want to be different than the common people on the street, is called “Extended Ego” of yours.
Now why we should not show our ego or extended ego? Ego is nothing but to feel oneself more important than others, to feel different & superior to others. Such a feeling of finding oneself different from others is nothing but the ignorance & such an illusion is called ego. We all are part & parcel of the Omnipresent Soul & that one same soul is present in all of us, whether we are a common man on the street or a rich person or a celebrity star. So if we are able to realize that soul within all of us then we cannot find ourselves different from others.
Human beings generally crave for Name, Fame, Pleasures of life etc. which satisfies one's ego & these are the Idols in one's life which a person adores very much. But these Idols do not do any good to one self as it obscures one's real 'Soul nature', which is divine with unlimited powers & is always blissful. Such craving for Name, Fame & Sense pleasures drowns one's self respect & obscures the divine being from our sight. These worthless temptations destroy one's reputation & always give delusion by which a person is not able to know his Divine Self.
Below is a verse of Bhagwat Gita which tells how an egoistic person behaves:
"ahankaram balam darpam
kamam krodham cha samsritah
pradvisanto ’bhyasuyakah" (Bhagwat Gita: Chapter Sixteen verse 18)
"Sri Krishna said: O Arjuna, Bewildered by false ego, strength, pride, lust and anger, these egoistic people become envious of the Supreme Lord, who is situated in their own bodies and in the bodies of others, and blaspheme against the real religion."
Below is a verse of Bhagwat Gita which tells how surrendering one's ego one can achieve the God:
"tam eva saranam gaccha
tat-prasadat param shantim
sthanam prapsyasi sasvatam" (Bhagwat Gita: Chapter Eighteen verse 62)
"Sri Krishna said: O Arjuna, surrender your ego fully unto the God. By His grace you will attain transcendental peace and the supreme and eternal abode."
As a rope that is burnt retains its shape intact, but has become all ashes, so that nothing can be bound with it; similarly, the person who feels one with everyone & is devoted to God, retains only the form of his egoism, but not has any idea of vanity (Ahamkâra).
So Let's shed our ego & not be egoistic, as it shall not do any good to one self. Let's not try to be different from common people on the street as the one, same God resides in each human being, whether he is poor or rich, beautiful or ugly. Let's surrender our ego in the Divine feet of the God & adore Him only so that He can give us a blissful life.
Jai Sri Krishna